We pick up the phone and chat to Chris Alexander, a  professionally trained artist who stumbled into the world of custom watches. Plus a healthy dose of bling and one of the watch internet’s living treasures. Oh, and Gene bought a watch – you’ll never guess what.

Brad lives on a horse farm in the woods of rural England. Honestly, this is all he needed to say to get Andy and Felix onboard. The fact that he also wants a 'true' GMT for 4000 GBP or less is the cherry on the cake. Turns out great options, including Grand Seiko, Bremont and Omega abound. Plus the perfect cup of coffee.