EPISODE 234: Christopher Ward CEO Mike France on the game-changing Bel Canto
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Today, we sit down with Mike France, co-founder and CEO of Christopher Ward, the UK-based direct-to-consumer brand that has (you may be shocked to learn) been around since 2004. We chat to Mike about the early days of the brand and how they evolved from a design-led microbrand into the fully-fledged brand they are today, with in-house watchmaking expertise that rivals that of the Swiss. Of course, it doesn’t take long for the conversation to veer to their incredible breakout hit, the Bel Canto. Mike tells us how the innovative chiming watch was an unexpected byproduct of COVID-induced working conditions and how the smash-hit watch has changed their business. We also talk about the brand new release, the Bel Canto Classic. But before that, Felix debriefs on his jaunt to Hong Kong for Dubai Watch Week’s Horology Forum 10.
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