EPISODE 172: Nick Federowicz (Ad Patina) on the art of watch advertising
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As if watches weren’t niche enough. Today we dive into the vintage watch ad rabbit hole with Nick Federowicz, better known by his online persona of Ad Patina. Nick makes a living scouring the world for old copies of obscure magazines and finding the nostalgic treasures encased within. Not only do these ads offer a period-correct glimpse of our favourite watches, they shine a light on the world in which they were created, and show us just how much it has changed. Nick explains to us that while these ads show us the watches, what they really offer is a glimpse into the past.
On top of all that, Felix and Andy talk through some of their favourite new releases, including the standouts of LVMH Watch Week, and the re-launched Cartier Tank Française, but more on that next week.
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Show Notes:
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