EPISODE 155: Nicolas Bos, CEO of Van Cleef & Arpels on storytelling in time — plus, are watches boring?
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This week we talk about two extremes in watchmaking. First, Andy and Felix ponder the theory that 2022 might actually be one of the most unexciting years on record when it comes to watch releases. Secondly, Felix speaks to a man who directly contradicts this claim — CEO and Creative Director of Van Cleef & Arpels, Mr Nicolas Bos. Van Cleef & Arpel’s watchmaking is less concerned with the passing of minutes and seconds and more about creating emotion. This is why, in the world of VC&A’s poetic storytelling, you’re likely to find the time being told with a flower or the wing of a fairy. We chat to Mr Bos about the importance of this approach, as well as the brand’s Extraordinary Objects, one-off creations that combine high jewellery skills, timekeeping and automata that definitely live up to the name.
Artem Straps , they’re for daddies. Find them here.
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Show Notes:
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