EPISODE 148: Yoni Ben-Yehuda (Material Good) on selling watches in 2022 and how to get your dream watch

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If you’re in New York and in the market for an Audemars Piguet, this week’s guest is a good guy to know. Yoni Ben-Yehuda is the Head of Watches at Material Good and Audemars Piguet x Material Good, one of America’s premier watch retailers. We chat to Yoni about where high-end watch retail has come from, where it’s at right now and what sets Material Good apart. Yoni also doesn’t shy away from tricky questions on how dealers allocate in-demand stock and what collectors can do to get their dream watch. Plus, we talk tattoos, Tudor and how meetups have changed over the years.

Artem Straps dropped some new NATO options, find them here.

Want to talk Tudor? Join our Discord and do it.

Show Notes:

1. The Tudor Ranger is back

2. The watch that came in from the cold, Tudor and the British North Greenland Expedition

3. Liar, Liar: Melissa Caddick and the missing millions

4. Only Murders in the Building trailer

5. Yoni Ben-Yehuda on Instagram

6. Material Good

7. Material good on Instagram

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