EPISODE 122: Looking back at Greg Yuna, on to Drake, ruining watches and setting trends
This week we immerse ourselves for an hour in the world of one of the world’s hottest (and hardest working) custom jewellers. A lot’s changed since we originally chatted to Greg Yuna in mid-2020, but he’s still out there, messing up factory watches and making them cooler in the process.
Not too long into our interview with iconic NYC jeweller Greg Yuna, he asks to speak freely. "I like fucking the watches up. I like ruining them." Of course, he's doing nothing of the sort — his stone setting of Patek, AP and Rolex is up there with the best (he's called The Cleanest for a reason). While some purists might argue that this sort of custom work is sacrilegious, Yuna has a long list of clients, including Drake, Meek Mill, Floyd Mayweather and Ariana Grande who would argue the opposite. But Yuna's work ethic is as flawless as his stones — the man does not stop and is always onto the next thing, be that a stone dialled Rolex Day-Date, consulting on and appearing Adam Sandler's Uncut Gems, launching a new line of jewellery or helping sell the Jacob & Co 'Billionaire' watch. Do not miss this. You'll laugh, you'll learn, you'll be inspired.
This week’s episode is sponsored by Artem Straps. Check out their sailcloth straps here.
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