EPISODE 75: Simon' Woody' Wood (Sneaker Freaker) on sneakers, hype and G-Shock
What were you doing in 2002? Simon' Woody' Wood was busy putting together the first DIY issue of a magazine called Sneaker Freaker. Little did he know that his passion for sneakers put onto the page would turn into one of the most influential voices in the sneaker scene. Almost 20 years on, and Sneaker Freaker is still at the top of the game. We chat to Woody about the evolution of sneaker style, what it's like to build a media business that works so closely with brands, and, as someone who's collaborated with brands regularly, how the process works and what goes into making a cult shoe. But Woody's passion also extends to wristwear — he's a passionate G-Shock collector who has made two sell-out models, the Nightowl and the Redback. We get the story behind these models and find out why Casio was ahead of the curve when engaging their core community.
This episode is brought to you by G-Shock Australia. To learn more about the G-Shock, head to g-shockaustralia.com.au
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