EPISODE 59: Adam Craniotes (RedBar Group) on building watch communities, brand collabs and social media
We’re kicking off 2021, and season two of OT: The Podcast, with one of the watch scene’s biggest personalities. Adam Craniotes is the loveable larrikin founder of RedBar and Editor-at-Large for Revolution USA. We talk to Adam about how RedBar was set up with an aim to democratise the somewhat stuffy social world of the watch collector, and how the collector world has changed over time (for the better). We find out why Adam thinks it’s important to be political on social media. We also get the low down on how he creates limited edition watches with the likes of Oris and Frederique Constant. We also find out how he started a one-man social media campaign to pressure Omega into delivering his Speedmaster Snoopy (not something we suggest you try at home) and the tale of money laundering, mohawks and his mum that led to his ‘trademark’ IWC Top Gun Perpetual Calendar.
This This episode is brought to you by Longines, you can hear Andy’s thoughts on the Legend Diver Bronze in the episode. Find out more about it at https://www.longines.com/
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